Digital

#DadahAwutAwutan

Creating conversation and conversion to an essentiality for Indonesian women to have a great hair day anytime anywhere with its no rinse conditioner solution.

Sugar ‘n Spice X Kerling

Digital video series showcasing different situation of awut2an hair moment that is commonly encountered to trigger relevance.

Pantene Perfec+On: Tips #DadahAwutAwutan saat

Terhempas Panas

Pantene Perfec+On: Tips #DadahAwutAwutan saat

Telat & Rambutmu Gawat

Pantene Perfec+On: Tips #DadahAwutAwutan saat

Mendadak Omaigad

Pantene Perfec+On: Tips #DadahAwutAwutan saat

Rambut Melempem

Social post content to further elaborate the tribes and essentiality to use the product.