Over the years, Milkuat has lost it’s credibility for moms. Perceived as a fun drink that lack of nutrition, so it lost its tigerness.
The Brand Team called on Sugar n’ Spice to work with them and reinvent the brand to appeal to a moms.
SHIFTING THE MILKU —
Along with Milkuat’s progression toward a brand that speaks in more energy centric aspiration, Milku the Mascot also transform into a more reliable portrayal.
From fun and playful character, to bold and strong image.