Flavoring Idea

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IDENTIFY

Some addicted with sweet, some excited with spicy. We focus on the fundamental ingredient, and how maximize it to seduce your audiences.

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EXPLORATION

Eliminate the unneeded.
Enrich and amplify the essence.
Small twist that changes everything.
Transforming your brand to betterment.

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IMPLEMENTATION

Consistently
establish
the new
flavor.

Services

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BRANDING

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PACKAGING DESIGN

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RETAIL COMMUNICATION

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DESIGN SERVICES

Flavoured Brands

We are
Sugar n' Spice

Agus

Business Director

Graduated with a degree in mass communication from University of Indonesia, Agus has years of experiences in the marketing & communication industry working for several national and multinational agencies such as DDB, Iris, JWT and FAB Indonesia before co founding
FAB-Sugar n’ Spice. For more than a decade, He has worked for blue-chip brands, including Dancow, Dji Sam Soe, Bayer, Indomilk, Oreo, Tango Wafer, Sunsilk.

Poppy

Business Head

With over 20 years of experience in the marketing communication industry, Poppy has a vast experience in integrated brand and communication development. Started out in a local activation agency for Suzuki motor launch, she continued her career in local and multinational companies. Hewlett-packard, Acer, Ibm, Nestle, Xl, L’oreal, British American Tobacco, Sampoerna, Indofood were some of the brand she worked on in various dicipline of above the line, below the line, digital campaign, CRM, activation and retail communication. In 2018, Poppy joined FAB group to lead Sugar and Spice.

Budi

Design Business Director

His introduction to the creative industry began as an design intern in a multinational advertising agency. He fell in love and know that he'll be doing that thingy for a long time. For more than a decade, he has worked for blue-chip brands, including A Mild, Extra Joss, Castrol, Oreo, Coca Cola, Nestle, Nissan, Indomilk, Google, A&W, Tokopedia, elevenia etc. Outside Sugar n’ Spice, he co founded grafismasakini.com, a webzine dedicated to spread the progress of Indonesia graphic design.
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Gembit

Brand Environmental Design Head

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Defri

Sr. Brand Environmental Designer

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Yandri

Sr. Designer

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Sarah

Art Director

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Dimas

Designer

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Genia

Account Manager

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Cindy

Account Executive

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Danti

Admin